Growing a Life Sciences Brand by 158% on LinkedIn

Problem

A B2B life sciences company wanted to strengthen its LinkedIn presence to boost its position as a thought leader in the pharma and biotech space.

Solution

We developed a consistent monthly content calendar aligned with core business goals, posting three to four times per week. We optimized executive LinkedIn profiles to reinforce their leadership position and trained internal teams on how to strengthen their own professional presence. We also introduced LinkedIn Events as a new channel for driving webinar registrations.

‍Result

The strategy delivered significant gains within one year:

• 158% increase in LinkedIn followers
• LinkedIn Events boosted webinar registrations by 6–7x
• Consistent, high-quality content reinforced the company’s thought leadership position